Trade name

Trade name

. 1. (a) The name by which an article is called among traders, etc.; as, tin spirits is a common trade name in the dyeing industry for various solutions of tin salts. (b) An invented or arbitrary adopted name given by a manufacturer or merchant to an article to distinguish it as produced or sold by him.
[Webster 1913 Suppl.]

2. The name or style under which a concern or firm does business. This name becomes a part of the good will of a business; it is not protected by the registration acts, but a qualified common-law protection against its misuse exists, analogous to that existing in the case of trade-marks.
[Webster 1913 Suppl.]

Trade"off

,

Trade"-off

(?), n. 1. the exchange of one thing (object, right, opportunity) for another of approximately equal value, so as to seal a bargain, or effect a compromise.
[PJC]

2. the giving up of one desired objective in order to attain another, when both cannot be achieved at the same time; as, the factory workers viewed the trade-off of air quality for jobs as a necessary evil.
[PJC]

 

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Fri 14th December 2018